About us
What is FabArtha?
"FabArtha" blends Fabulous (Excellent) and Artha (Prosperity & Financial Security). We’re revolutionizing the SMB financing ecosystem with purpose-driven, technology-first solutions to drive wealth creation and economic well-being.
About us
Who We Are
FabArtha Solutions Pvt Ltd is a technology-driven financial advisory platform committed to revolutionizing the SMB and MSME financing ecosystem in India. The name FabArtha combines two powerful words — Fabulous (excellent) and Artha (Sanskrit for prosperity and financial purpose). Together, it reflects our mission to enable economic growth and financial well-being for businesses across the country.
We are a passionate team of fintech professionals, advisors, and technologists aiming to provide structured, intelligent, and scalable solutions to India’s underserved business segment.
The company "Fab Artha Solutions Pvt Ltd"
owns, manages and works under a brand name "MSMrized"
Our Core Values
MSMrized Values
Innovation
Smart use of technology for meaningful change
Empowerment
Enabling small businesses to grow fearlessly
Trust
Transparent and ethical business practices
Impact
Making difference in every client’s financial journey
Our Founders
At MSMrized, our mission to empower India's SMBs is driven by the vision, experience, and dedication of two accomplished founders. Their collective expertise spans decades of leadership in banking, fintech, B2B commerce, and strategic advisory — forming the foundation of a company built for impact and innovation.
S C Upadhyaya
Founder
A leading advisor and highly experienced banker, he brings over 35 years of diverse expertise in administration, banking, counselling, and consulting.
His career encompasses roles in SME, Retail, Corporate, and Agriculture lending, as well as strategic planning and administrative functions.Through active participation in numerous seminars and conferences, he has provided valuable insights and guidance to various organizations, helping them enhance their business operations and growth across multiple sectors
Tarun Seth
Founder
A growth-focused business leader with 12+ years of experience driving revenue and building client relationships across fintech, supply chain finance, B2B commerce, and automotive industries.
As an MDI alumnus, Tarun brings a unique blend of strategic thinking and executional hustle, with a strong track record of scaling customer-centric businesses from the ground up. He’s passionate about solving real-world problems through tech and creating meaningful impact at scale
What We Do
Deliver fast, tech-enabled access to capital and liquidity
Integrate financing tools with existing ERP systems easily
Reduce paperwork and streamline funding processes
Help businesses navigate and leverage government schemes
Success Stories
“As a service provider within the automotive industry, we were cash-strained and encountered considerable difficulties with liquidity for our daily operations, primarily because of delays in payments from our Clients. MSMrized was instrumental in helping us to unlock our financial needs and complete registration on the exchanges.”
Automotive Engineering Company, Chennai
“The MSMrized team thoroughly understands the financial challenges we face as buyers. They were very quick in discovering competitive pricing, and with a low turnaround time, their team helped us secure better limits at more favorable rates. All discussions were transparent and clear from the beginning.”
FMCG Buyer, Delhi NCR
“As a manpower-driven business, lengthy payment terms with our clients significantly impacted our company's working capital. MSMrized reached out to us with solutions that, upon discussion, resolved most of our issues. In addition to their core services, they also provided admin and operational advice through their network.”
Electrical Manufacturing company, Manesar
“The need to maintain timely payments to our vendors, coupled with high bank interest rates, strained our cash flow and created significant bottlenecks in our procurement. MSMrized's solutions, integrations, and network were instrumental in stabilizing our liquidity issues.”
Transportation Company, Pune Chinchwad
Let’s rebuild your financial future together
Fab Artha Solutions Pvt Ltd (MSMrized)
4th floor, Ajit House Building, Green Park, Delhi 110049
Office Timing (9:30 AM - 6:30 PM)
